Marketing Manager

We’re seeking an experienced Marketing Manager to execute customer-centric, ABM-led campaigns that drive demand generation, nurture existing relationships, and uncover cross-sell and white space opportunities. Reporting to the Head of Marketing ANZ, you’ll collaborate with local sales and account teams to deliver integrated marketing initiatives that fuel pipeline growth and align with business objectives and our overall strategy.

As part of a small and collaborative team, you’ll play an important role in executing marketing plans across different verticals. Your focus will be on delivering campaigns that generate new leads, nurture existing relationships, and support business growth. While cross-selling is a key priority, the role also involves driving broader demand generation and customer engagement efforts to support overall business objectives.

• Demand Generation & ABM: Contribute to the creation and execution of account-based marketing (ABM) programs that engage target audiences, convert prospects, and build pipeline across multiple verticals.
• Cross-Sell Focus: Support initiatives that identify cross-sell opportunities within existing customer accounts, while also exploring new white space for potential growth.
• Digital Marketing: Collaborate on digital marketing efforts, including SEO, SEM, PPC, and analytics, to drive awareness and lead generation with the support of agency partners.
• Content Strategist: Deliver on content strategies that align with campaign goals and support both organic and paid marketing efforts across our vertical sectors.
• Customer Engagement & Advocacy: Contribute to customer marketing programs aimed at enhancing retention, loyalty, and advocacy through case studies, testimonials, and client events.
• Event Management: Plan and execute industry events and webinars, including managing logistics such as venue selection, vendor coordination, and attendee engagement, while ensuring a seamless event experience that drives leads and builds brand awareness.
• Reporting & Metrics: Track, analyse, and report on key performance metrics to measure the effectiveness of marketing campaigns, providing insights, learnings and recommendations for optimisation.
• Salesforce & Campaign Management: Help manage nurture campaigns and marketing initiatives using Salesforce and marketing automation tools, ensuring close collaboration with the sales team.
• Budget Assistance: Support the management of vertical marketing budgets to ensure efficient delivery of campaigns within budget, focusing on maximising return on investment.
• Collaboration with Global Teams: Work closely with global counterparts, including our UK-based product marketing teams, to align strategies and ensure cohesive messaging across regions.

#LI-MP1

• 3+ years of experience in B2B marketing, with a background in demand generation, ABM experience, and campaign execution across multiple verticals.
• Proficiency in Salesforce and marketing automation platforms, such as Marketo for campaign execution and reporting.
• Strong ability to work collaboratively within a small team and across multiple verticals.
• A data-driven approach with the ability to analyse performance and make informed recommendations to optimise marketing efforts.
• Experience in supporting cross-sell and customer marketing initiatives to drive retention and growth.
• Great communication and copywriting skills, with a proactive and flexible approach to problem-solving.
• Experience working with agencies and managing marketing budgets, ensuring cost-effective campaign delivery.

• Advanced Perks At Work – Exclusive employee discounts & benefits portal
• Charity Fundraising – Proud to be a Patron of The Prince's Trust; every employee is entitled to one day of volunteering each year

At OneAdvanced, we are at the forefront of delivering sector-focused technology solutions that simplify complexity, drive meaningful progress, and help build a fairer, more inclusive society.

We’re much more than a software company. We deliver SaaS workflow applications and IT services that power organisations across Education, Government, Healthcare, Legal, Manufacturing, Housing, Retail, and more.

OneAdvanced is one of the UK’s largest business software and services companies. Based in Birmingham (The Mailbox), operating across the UK, Ireland, India, and Australia.

Our secure, scalable platform, including OneAdvanced AI, our private AI service for UK organisations, powers connectivity and innovation across critical sectors. Alongside our software are our IT services, including hosting, managed services, and application modernisation.

We strive to create an inclusive workplace that drives innovation and collaboration, championing diverse perspectives and ideas. Our Environmental, Social and Governance (ESG) strategy is embedded in everything we do, guiding us to create meaningful impact for our people, our customers and the planet.

Join us and become part of a team that’s powering the world of work and making a real difference.

Learn more at www.oneadvanced.com